FTF began as Full Throttle Fam, and the name still says most of what you need to know. We're a family that rides together — weekends at the drag strip, in the garage with a bike in pieces, or out on a road none of us has taken yet.

It didn't start as a clothing company. It started because we wanted riding gear that looked good in daylight but did something different after dark. Most gear makes you choose: look like you're wearing safety equipment, or be invisible at night. We didn't want that trade.

That's what led us to reflective. The print sits quiet in daylight — it just reads as part of the design. Then headlights hit it and the whole thing lights up.

We made ourselves some hoodies. Other riders kept stopping us to ask where we got them. Enough people asked that we started making extras, and that turned into FTF Racing.

It's still a family operation. We press every hoodie ourselves, weed the reflective vinyl by hand, and pack the orders. Nothing is made before you order it.